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The site cssa.uchicago.edu has the following in the web page, "Hillhouse Capital Zhang Lei 张磊 Investing in a Dynamic Market." We observed that the website also stated " 各位新生大家好欢迎加入CSSA QQ群 群号 115235454 加入群之后请修改下自己的群名片方便互相认识 在发问前请务必先浏览我们主页http cssa." It also stated " 芝加哥大学学生学者联合会 UChicago-CSSA 将于10 月 初在密歇根湖畔的Promontory Point 举办欢迎新生的 Barbeque. Your brower does not support HTML5. Hear what we are saying. Life turns from dreadful to wonderful with CSSA! Now I cant wait to mix with incoming students in our welcoming BBQ! Your brower does not support HTML5." The header had University of Chicago as the highest ranking keyword. This keyword was followed by CSSA, board, and incoming student which isn't as urgent as University of Chicago. The other words the site used was events. sponsors is also included but might not be seen by search engines.